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Digital

Presentation: "Digital will be the largest player in the industry in the next 10 years": Satyan Gajwani

The CEO of Times Internet in his keynote address mentioned that the players need to look to create ecosystems and not the product.

On Day Two of FICCI Frames, Satyan Gajwani, CEO, Times Internet presented a keynote address during a session titled 'Monetisation opportunities in the multi-screen world'. He started off by noting how the media that gets the maximum attention (digital) doesn't get a lot of money from advertisers.

Presentation: "Digital will be the largest player in the industry in the next 10 years": Satyan Gajwani
Highlighting the scope and gradually growing impact of digital media, he said that tastes and lifestyles too are changed by the mere presence of digital media. Gajwani added, "We were really doubtful of whether digital was a business at all, about a few years ago. But, that is changing now. If you see the list of the top ten media companies in the country, the third, fourth and fifth rankers are digital companies. Justdial is the third, while Infomedia and Makemytrip follow in fourth and fifth, emphasising the point that digital is important now."

He predicted that going by the trends, digital is expected to be the largest player in the industry in the next 10 years.

Digital has also changed the way content is consumed by the audience, he said. "There are thousands of platforms available in digital and competition breeds innovation. Digital is disrupting how people listen to music, watch movies," Gajwani averred. Referring to the few cases where digital products have shut down or are doing badly, he said that the players really need to focus on creating ecosystems, rather than creating products.

"Apple could do it with the App Store which opened endless possibilities. The mobile canvas is currently empty and let's embrace the change together," Gajwani invited.

See below for the full report: