Groove with The Beer Café's Hopp app

The Beer Cafe (Pour your own beer) chain has launched two interactive apps on Android and iOS platforms for consumers. The Hopp app allows users to scan the QR code and control the jukebox at The Beer Café location that they plan to visit. Consumers can choose three songs on each visit/per hour from their featured playlist.

The other official app developed by SnapLion allows consumers to browse through menus, photos, upcoming events and weekly promotions at the cafe. The app also includes a playlist wherein one can choose to download or buy the featured songs, and also order "Beer on Wheels" directly from the app.

"The official app gives patrons an easy access to information as well as exclusive offers at The Beer Café. We also have a loyalty programme, the idea of which is to increase repeat visits," Singh adds.

The Beer Café is India's first PYOB (Pour your own beer) chain, the only café in India with a range of 50 different varieties of beer from across 17 countries in the world, with seven outlets "pouring" and 21 more locations planned for this year.