afaqs! news bureau

Binay Tiwari quits

Tiwari had joined Vserv in August 2011 as general manager and was later promoted.'s director, global marketing and product, Binay Tiwari has quit the company. Tiwari had joined Vserv in August 2011 as general manager and was later promoted as the global marketing head in March 2012 and the director of global marketing and product in April last year.

Dippak Khurana, CEO and co-founder,, says, "We confirm that Binay Tiwari has moved on from to pursue alternate career aspirations."

Binay Tiwari quits
Though Tiwari's next move is unknown, sources close to him reveal that he will start his own venture in a similar market. Founded in January 2010, Mumbai-based is a mobile ad network for app developers, publishers and advertisers and claims that it received 2.4 billion ad requests on a daily basis as of March 31, 2014.

India is's biggest market with 27 per cent share, followed by Latin America and the Middle East and Africa. The company has offices in the US, the UK, South Africa, Dubai, Singapore, Indonesia, Malaysia, Thailand, Philippines and Vietnam, besides Mumbai.

Tiwari is an MBA in marketing, telecom and e-business from Welingkar Institute of Management and had previously worked in companies like InMobi, Vodafone, Tata Communications, GE Capital International Services and Mukunda Gems.

In 2013, had appointed three senior executives to its global team. Rohit Verma was appointed as vice-president, India and West Asia; Elliot Renton as general manager, publisher alliances, Southeast Asia; and Narayan Murthy Ivaturi had been appointed general manager, sales strategy. had raised $7 million of funding from IDG Ventures and Epiphany Ventures. Last year, launched an audience-targeting platform called AudiencePro. The platform allows advertisers to target their audience based on demographics, spending power, network usage, location, relevance of content and device specific data.

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