afaqs! news bureau

One Digital launches 'The Spice Traveller' show

The digital food and travel show will start airing from September 22, 2014.

One Digital Entertainment has tied up with VisitBritain and Virgin Atlantic Airways to launch digital food and travel series 'The Spice Traveller' with celebrity Chef, Saransh Goila. The 20-episode series will be available on Saransh's YouTube channel and To be extensively shot in the UK, the series will feature Virgin Atlantic's on-board food and cocktails as well as UK's culinary gems.

One Digital launches 'The Spice Traveller' show
One Digital launches 'The Spice Traveller' show
"The future of food programming is moving online, and viewers are increasingly turning to the Internet for their entertainment and education," says Goila. "We know the viewers are literally hungry for this kind of content and we're psyched to bring it to them."

This series will feature experiences specifically curated by Goila, keeping in mind the young Indian travelers. From visits to Michelin star restaurants, to the classic fish & chips countdown, the best bars, exciting vegetarian food options and so much more. The Spice Traveller aims to be a comprehensive guide for travellers to Great Britain.

Commenting on this new concept, Gurpreet Singh, COO of One Digital Entertainment says "Our mission is to create highly entertaining and engaging shows, which will galvanize the niches that are driving the Internet conversation forward via the incredible power and social influence and the digital world. We are honoured to have VisitBritain and Virgin Atlantic partnering with us for the amazing show."

Shivali Suri, country manager, VisitBritain India adds, "Britain is the melting pot of world cuisine and some of the best Michelin Star restaurants are housed here besides food festival celebrations, mouth-watering street food and the home of Scotch Whisky. We extend a warm welcome to the Indian visitor to experience culinary Britain through this initiative."

Stephen King, general manager, Virgin Atlantic Airways India agrees that the talking point will be food. "We are proud to offer a selection of elegant dishes inspired from British, regional and international cuisines bought up to date with finesse and a modern twist. We know Saransh will have fun with the food and the cocktail concoction on board our bar at 35000 ft," he says.

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