VML Qais is Digital Agency for M&M

The agency will lead the revamp of Mahindra.com. It is one of Mahindra & Mahindra's key initiatives in the journey to become a globally admired brand.

Mahindra & Mahindra has appointed VML Qais as its digital agency to lead the revamp of its corporate website, Mahindra.com. The revamp is one of Mahindra's key initiatives in the journey to become a globally admired brand.

VML Qais and Mahindra have worked together since 2010, with VML Qais leading award-winning digital duties like the Rise Blog and 'Spark the Rise'. "VML Qais has been our partner since the early days of Rise. Their strategic thinking and our belief that they can best tell our story on digital has been crucial in choosing to work with them on this project," says B. Karthik, vice president, corporate brand, Mahindra.

Tripti Lochan, CEO, VML Qais, says that the new website will set a benchmark and showcase Mahindra as a global brand that is driven by technology and innovation. "The Mahindra story started in 1945 with two men on a mission to bring the iconic Jeep onto Indian roads. Today, Mahindra is a multi-billion multinational group with more than 180,000 employees in over 100 countries. Lots happened in-between and will happen in the future and we are excited for the world to see this story brought to life through the new corporate site, mahindra.com," says Lochan.

VML Qais is the Asian arm of VML Network, serving the region from offices in Singapore and India. VML Network has offices in New York, Seattle, Sao Paolo, Milan, London, Sydney, Singapore, Jakarta and Mumbai. In 2013, it acquired a majority stake in Qais Consulting to form VML Qais. In India, VML Qais set up shop in 2012 in Mumbai and one in New Delhi.

Have news to share? Write to us atnewsteam@afaqs.com