#VibeUpMyLife was a 72-hour Art-a-Thon in which artists tackled challenges from netizens, in real time. The brand had also used Snapchat to generate user engagement.
Lenovo India launched its new smartphone Vibe X2 on November 6. To promote it, the brand leveraged digital media and pop art. The brand roped in a team of artists who accepted challenges from people, in real time (online); the efforts began three days ahead of the launch. The task was to add layers of excitement to people's photos.
"The #vibeupmylife campaign reflects our continued belief in engaging with millennials using their digital vocabulary and pushing the envelope on innovation," says Bhaskar Choudhuri, director, marketing, Lenovo India.
For the record, Vibe X2 is priced at Priced at Rs. 19,999.