afaqs! Creative Showcase: Ezee Hugs

Godrej Ezee rolled out a digital campaign under its ' Raahat Ek Abhiyaan' initiative urging North Indians to donate their spare woolens to the underprivileged children. Crafted by JWT Mumbai, the 'Ezee Hugs' film shows different moments of sharing warmth through simple hugs and ends with establishing a clear call to action. The company also executed a print campaign on November 14 - Children's Day in Hindustan Times to promote the donation drive.