afaqs! news bureau

Digital Vidya partners with Microsoft India

Digital Vidya trained over 150 Microsoft India partners through a series of in-person and online digital marketing training programs.

Digital Vidya, a digital marketing training company, has announced its partnership with Microsoft India, which is aimed at empowering and enabling Microsoft's partners to leverage digital marketing to be more efficient and profitable in selling Microsoft's solutions.

During the first phase of this engagement, Digital Vidya trained over 150 Microsoft India partners through a series of in-person and online digital marketing training programs.

Through this case study-driven, hands-on digital marketing program customised for technology B2B businesses, Microsoft India's partners experienced and got the opportunity to learn various digital marketing avenues such as Search Marketing, Social Media, Email Marketing and Mobile Marketing to sell Microsoft's solutions.

Ruchi Aggarwal, director, Partner Strategy and Marketing, Microsoft India, says, "Our partners were spellbound and so very engaged. Thanks for your engagement and partnership."

Digital Vidya partners with Microsoft India
Pradeep Chopra, CEO, Digital Vidya, says, "We are excited to have partnered with Microsoft India. It's a validation of the contribution Digital Vidya has been making in helping the digital marketing industry grow. We are looking forward to expanding the scope of this partnership to many more partners of Microsoft in India, and hopefully beyond India."

Earlier, Digital Vidya partnered with Google India to enable Google India's partners to better sell and serve their customers for Google Advertising & Analytics solutions.

Manuj Bajaj, lead trainer, Digital Vidya, says, "By using the free business intelligence tools we shared during the workshop, they could immediately check the demand pattern in the last 10 years, in the last 12 months, in the last week, or current daily demand of their products/services, geographical distribution of the demand centers and total monthly / yearly demand volume in their target area. Equipped with this information, they could immediately build a REAL online search marketing strategy. All four pillars of digital marketing (Search, Social, Email, Mobile) and their finer nuances, backed with real actionable strategies, generated a fabulous response from the attendees."

Starting 2009, Digital Vidya has trained professionals over 3,000 brands across Asia through over 250 Digital Marketing training programs.

Digital Vidya also conducts customised in-house training programs on various aspects of digital marketing for organisations and agencies across Asia. These programs are customised based on the desired objectives and profile of the participants.

Digital Vidya has organised over 100 such in-house training programs for a variety of teams including top management and leadership teams at organisations such as Sony, The Times of India, Cisco, GE, Citibank, Cognizant, Pernod Ricard, Kotak Group, Citibank, Viacom18, Genpact, NIIT, Bajaj, SAP, Adobe and Oracle.