afaqs! news bureau

Gozoop enters USA

The digital services and products company has set up its third international office in New York.

Gozoop, a digital services and products company headquartered in Mumbai, has launched operations in New York city. After expanding its presence to the UAE in 2011 and Singapore in 2013, Gozoop opened its third international office in USA.

Gozoop enters USA
The New York operations are geared to tap into the growing potential of the digital market as well as cater to the agency's global roster of clients, which includes brands such as Dell, Lipton Ice Tea, Mashreq Bank, Xpress Money, Ferrari, Cold Stone Creamery & Kate Spade NY.

At the helm of operations in New York are Leon Rose, chief of operations and Mike Moskovits, chief, strategic development. Both Rose and Moskovits come from successful entrepreneurial backgrounds with immense experience in the online industry.

While a string of Indian digital marketing agencies are being acquired by big multinational advertising agencies, Gozoop has stayed independent and focussed on enhancing its global footprint. The agency also acquired social media agency Red Digital in 2013 and tech start-up iThink Infotech in 2014.

Rohan Bhansali, founding director, Gozoop, says, "The New York expansion is in line with our mission of creating a world-class digital presence for worldwide brands. The sheer size of the American market brings immense opportunities for not only our digital services, but also our suite of products. In Leon & Mike we have found entrepreneurs who are a perfect fit for Gozoop and its values."

On the ambitions of this expansion, Rose says, "Although the digital arena in New York is already crowded and competition is fierce, what Gozoop brings to the table is disruptive products like Zozolo Social ROI and a unique approach to servicing. We are excited to carry over the company's success overseas to the North American market."

Gozoop has a strength of 150 digital 'intrapreneurs' who cater to over 200 of the world's top brands such as Dell, Kate Spade NY, Mumbai Indians, Asian Paints, Discovery Channel, Lipton Ice Tea and Ferrari, among others. They are present in seven cities in India, along with a growing presence in UAE, Singapore and now USA. The agency was founded in 2010 by Ahmed Naqvi, Rohan Bhansali and Dushyant Bhatia.

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