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The account was awarded following a multi-agency pitch.
JK Tyres has appointed Isobar, the global full-service digital agency from the Dentsu Aegis Network, as its digital agency. The account was awarded following a multi-agency pitch.
JK Tyres is a leading player in truck/bus radials in India, with 138 selling stores, 4,000 strong dealer network served by six plants in India and three plants in JK Tornel, Mexico. The total production capacity of JK Tyres is over 20 million tyres per annum.
Gopa Kumar, vice president, Isobar India, adds, "It is an interesting and a challenging category to work on, and we are looking forward to do some great work together which will stand out on the digital stage."
Isobar is a global full-service digital marketing agency with over 4,000 resources in over 70 locations, across 43 markets worldwide. It claims to have won over 350 awards including 18 Agency of the Year titles, over the last three years, and three Asia-Pacific Agency Network of the Year Awards, over the past four years. Its key clients include Adidas, Coca-Cola, Huawei, Google, Enterprise, Kellogg's and P&G.