afaqs! news bureau

Social Samosa sold to private investors

The platform's co-founder Ankita Gaba has launched another startup called GetEvangelized.

Social Samosa, a social media news portal, has been acquired by a set of private investors, said its co-founder, Ankita Gaba, in an official statement.

Social Samosa sold to private investors
Launched in 2012 by Gaba and Aditya Gupta, the platform claims to be a one-stop-shop for all social media information in the Indian context. It covers campaign and tech reviews, Big Data insights, platform optimization, social media strategy, reputation and crisis management, influencer campaigns, social media and citizenry.

The Mumbai-based company, as per sources, has been sold for Rs. 2-3 crore.

Speaking about her future plans, Gaba says, "I am hoping to continue adding value to the digital industry. On that note, I would like to introduce you to my next startup,"

GetEvangelized aims to be a platform that will help thought leaders, influencers and micro celebrities on social media discover digital endorsement opportunities from relevant brands and agencies. It will also enable brands and agencies to identify and engage relevant influencers in their campaigns and measure the impact of such engagements.

The startup will help an agency/brand in looking to engage with influential social media users or set up a 'do it yourself' platform as well.

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