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The network will look at Etihad's strategy and creative across all digital and social channels, and support it with performance-based marketing, analytics and reporting.
Cheil Network has won the global digital and social media mandate for Etihad Airways. The agency network won the mandate for the national airline of United Arab Emirates (UAE) after a multi-agency pitch process.
Cheil will now be responsible for Etihad Airways' strategy and creative across all digital and social channels. The agency will also support Etihad Airways with performance-based marketing, analytics and reporting.
Lotta Malm Hallqvist, Cheil's global vice president, says, "We want to work with innovative brands that are poised for global growth in the next decade. Etihad Airways is one of those brands. We look forward to elevating the airline to be the top digital and social brand in its category by delivering strategically informed, inspirational creative work."