Platinum Guild India: Celebrating Everlasting Love

Using PGI's exclusively created microsite, couples can make a personalised video of their special moments of togetherness.

Platinum Guild India has created an exclusive microsite, www.oureverlastinglove.in, wherein couples can make a personalised video of their special moments of togetherness that make their journey extraordinary. The campaign has been conceptualised by Maxus India.

Platinum Guild India: Celebrating Everlasting Love

Couples around the world like to share memories of their journey together on various social media platforms. On the basis of this understanding and building on this innate desire, the brand presents couples with a platform where they can bring to life their special moments.

Speaking about the initiative Vaishali Banerjee, managing director, Platinum Guild India, says, "Today, Platinum is an expression of love, intimacy and commitment between young couples. 'Platinum Day of Love' is about discovering true love and celebrating it with precious platinum. Building on the back of this campaign, we wanted to give young couples the opportunity to celebrate not just their 'Platinum Day of Love', but their entire journey of togetherness through a video. We feel social media is a perfect platform to interact with couples and their friends, and encourage them to share their stories of everlasting love."

"Our social timelines have become a destination that stores a lot of our memories. We found an innovative way of allowing people to use the content on their timeline to express their feelings to their partner and loved ones. 'Our Everlasting Love' is a way for everyone to look back on their special memories and celebrate their 'Platinum Day of Love', through a heartfelt visual representation of their unique love story," adds Vishal Jacob, national director - digital, Maxus India.

Once a user logs in to the website and signs in via Facebook or email, all the images of the person and their partner are collated to create a video montage. A feature to upload additional images is also available. Each of these videos can be shared on Facebook and Twitter.

In addition to the unique video making feature, the most romantic stories will receive special gifts and one lucky couple stands the chance to win Platinum Love Bands.

Founded in the year 1975, Platinum Guild International (PGI) is dedicated to promoting platinum jewellery to consumers and the jewellery trade worldwide. Headquartered in London, PGI has offices in each of the world's major jewellery markets - China, Japan, Germany, India, Italy, UK and USA.

Platinum Guild International set up its India office in September 2000, with the head office in Mumbai and branch office in Chennai. Platinum Guild India runs a comprehensive marketing programme to build desire for platinum jewellery in India. It provides platinum retail sales training and conducts a unique Quality Assurance programme to ensure quality and purity of platinum jewellery amongst consumers and trade.

Maxus is a global communications consultancy that helps marketers to build profitable relationships between consumers and their brands. Its services include communication strategy, digital marketing, direct response media, social media, data analytics, and media investment management, content and sports marketing, marketing ROI evaluation and CRM. Maxus has a talent team of 2,500 people across 55 markets. It is part of GroupM, the media investment management group that serves as the parent company for all of WPP's media agencies.

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