'Blazing Bajirao' is a full-fledged digital graphic series created to familiarise audiences with the lives of lead characters Bajirao and Mastani, ahead of the release of the film.
Eros International Media (Eros International), a leading global company in the Indian film entertainment industry, has revealed the first look of India's first ever animated digital series, 'Blazing Bajirao'. The series is a unique marketing initiative from its on-demand entertainment portal ErosNow for Sanjay Leela Bhansali's magnum opus 'Bajirao Mastani'. 'Blazing Bajirao' is dedicated to the adventures and victories of Bajirao Ballal Bhat, Peshwa to the fourth Maratha emperor, Chhatrapati Shahu Raje Bhonsle.
A first for the Indian film industry, 'Blazing Bajirao' is a full-fledged digital graphic series, created for the audiences to familiarise themselves with the lives and histories of the lead characters - Bajirao and Mastani - ahead of the release of film.
Vaibhav Vishal, chief creative officer, ErosNow, says, "The approach behind the series has been two-pronged. First, educate the audiences about Bajirao, the legend of Bajirao Mastani and the socio-political-cultural history of the era. Second, more importantly, make Bajirao the hero that he must be for our young audiences. We want them to know how cool he was, discover and associate with the charisma of Bajirao. And, in the process, get ready for the film when it releases."
"Had Bajirao been on Twitter, he would have been one of the biggest influencers around. So, come to think of it, he always was a superhero. To showcase the magnificence of Bajirao's character, we have got the best people in the business to do the series; the graphic style is unlike anything that has been seen before in any Indian series", he adds.
Rishika Lulla Singh, CEO, Eros Digital, says, "At ErosNow, we are constantly looking at breaking boundaries through our promotions and work towards creating innovative digital stories such as 'Blazing Bajirao'. We hope to pique the interest of our audiences, especially the young generation, with this series, ahead of the movie release."
Produced by Eros International and Bhansali Productions, written and directed by Bhansali, 'Bajirao Mastani' tells the story of one of the least known parts of Indian history - that of the Maratha and Peshwa princes and the love story of Bajirao and his second wife Mastani - and is slated to release worldwide on December 18, 2015.
ErosNow is Eros International Plc's on-demand entertainment portal accessible anytime, anywhere, on nearly any internet-connected screen. ErosNow offers its users the promise of endless entertainment, hosting a large library of films as well as premium television shows, music videos and audio tracks, unmatched in quantity and quality.