Previously, the mandate was with Mogae Media.
NetworkPlay, part of SVG Media company, has won the mandate from Airtel Digital TV to monetise all its digital advertising inventories. Airtel Digital TV is the DTH arm of leading global telecommunications provider Bharti Airtel.
Anurag Gupta, India MD, SVG Media, says, "NetworkPlay has been working with Airtel DTH since its launch in India. Today, we are extremely delighted to take our relationship to the next level with this exclusive partnership. NetworkPlay's technology will help in significantly growing the advertising revenues for Airtel Digital TV. With the increasing penetration of HD technology, coupled with an overall growth in the DTH sector, the business is expected to multiply as more brands have started to explore DTH as a platform to reach out to the television audience."
SVG Media claims to have a reach of over 100 million unique visitors dedicated to drive performance and commerce to its advertisers, on mobile, using its performance marketing suite, data and products. SVG Media started its India operations in 2006, and is the launch pad for successful digital advertising technology media businesses.
Currently, SVG Media has presence in India, South East Asia and Middle East.