Amar Chitra Katha and Blippar launch interactive books for kids

Amar Chitra Katha, a destination for great Indian stories in mythology, history and literature domains, has come up with the first-ever interactive activity book for young audiences called 'Blippable', by associating with Blippar, the augmented reality platform.

From reading 'A' for Apple to readers seeing the same letter transforming itself into an apple, Blippar will convert Bright Start books into delightful learning experiences. Blippar makes the alphabet and activities around it come to life on smartphones by blipping the Bright Start activity books. Parents just need to download Blippar app on their smartphones and help their kids in the learning process. The app is meant to take them through a fun ride filled with knowledge and learning.

"Every child loves to hear stories, and when letters and numbers create stories for them, the learning becomes enjoyable. Today's kids are digital kids; they love technology and smartphones are their besties. We intend to provide kids an exciting journey of knowledge, and with the popularity of smartphones amongst kids, we are sure that they will take full pleasure in their studies and go ahead to build a strong learning foundation," says Arnav Ghosh, CEO, Blippar India.

"In this Google age, it is very important that kids are exposed to the right books at the right age, as it is at a young age that a child begins to develop skills and forms a personality. It is also very important that this is provided through the right medium too. Research shows that kids learn faster through interactive and fun-based activities. Visuals, which are in their favourite form, are remembered better. Hence, we decided to move to smartphones and bring the world of education to life through Blippar, making education interactive and fun for kids," shares Priti Shankar, editor, Bright Start.