Aéropostale India assigns digital mandate to FoxyMoron Bengaluru

Close on the heels of setting up its operations, FoxyMoron Bengaluru announced its first major account win of Aéropostale India. The account was won following a multi-agency pitch. As part of the mandate, FoxyMoron will work towards creating innovative digital marketing engagements for the brand that is all set to open its first store this month in New Delhi.

The US-based Aéropostale Inc. has partnered with Arvind Lifestyle Brands to enter the Indian market. The apparel brand is known for its high-quality casual fashion merchandise for teenagers and young adults.

Pratik Gupta, co-founder and director, new business and innovations, FoxyMoron, adds, "What excites us about partnering with Aéropostale is that the brand wishes to appeal to the audience that is young, fun and sporty - very close to what we are as an agency. For a youth-centred brand, a robust digital strategy is a must. Our mandate includes the launch of the brand, as well as sustaining the excitement for the brand post it. Nothing excites us more than having Aéropostale as one of the first brands to propel the wheels of our Bengaluru office."

Aéropostale India is a significant addition to FoxyMoron's robust growing client roster including Castrol, L'Oreal Group, ZEE, SAB Miller group, Asian Paints, Viber, World Wide Media, Jim Beam India, Nutrela, Red FM, among others.