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Based on the Israeli format 'Re-Gender' which explores the relationship between the sexes, the show is a social experiment that challenges gender perceptions and stereotypes prevalent in society.
Arré, the digital media brand from UDigital, co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko will launch a digital only reality show in India based on the Israeli format 'Re-Gender' which explores the relationship between the sexes. The format is distributed by Armoza Formats.
The format distributor Armoza Formats claims to have successfully completed seasons of the show on television in Israel and Germany.
B Sai Kumar, co- founder and managing director, UDigital, adds, "We hope to break new ground with a show like Re-Gender on digital media, in India. Definitions of gender roles and expectations are evolving everyday and is a much-talked about and debated subject in India. We wish to bring our lens to the topic through a first of its kind entertainment series with elements of drama, reality, emotion, new experiences with social learning, all rolled into one".
While Arré is yet to announce what the series will be called in India, the team will begin shooting for it in Delhi in the coming weeks.
Arré is an original content destination and storytelling platform across genres and formats.