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The online marketplace teamed up with stand-up comedian Gaurav Gera who while adding his own humorous streak to the #ApniDukaan campaign answered questions on online shopping.
Every time you are able to find humour in a difficult situation, you win, goes an old adage. Keeping in sync with this and adding a unique and humorous touch to its ongoing campaign #ApniDukaan, (which was launched in January-end), is stand-up comedian Gaurav Gera, who partnered with Amazon India, to endorse the latter's products and services on social media platforms including Facebook and Twitter. The activity began on February 21.