Reliance Jio's Vivek Jain joins CA Media Digital (India) as CEO, digital business

CA Media Digital (India) has appointed Vivek Jain, former vice-president, Digital Media Products at Reliance Jio, as its chief executive officer.

As part of his mandate, Jain will be responsible for providing brands, as well as consumers with innovative, celebrity-powered digital entertainment products and services, including Fluence and Wakau. In addition, Jain, who will report to the board of directors of the company, will also expand the company's portfolio through other incubation efforts.

"CA Media Digital has in a short time, made great strides to be at the forefront of the digital entertainment curve. With Fluence and Wakau, we have caught the attention of celebrities, brands, and audiences alike by creating innovative products and digital platforms. I look forward to further grow the existing business and establish new ventures," says Jain on his new role.

He joins CA Media Digital (India) after having worked with Reliance Jio in the past. Prior to that, he worked with Amazon, Google and Motorola in the US.

The company, in a press note, claims that Fluence, the company's first and principal venture, is India's leading digital influencer network with exclusive digital rights of over 30 leading Indian celebrities including Amitabh Bachchan, Sachin Tendulkar, Salman Khan, Priyanka Chopra, and Ranveer Singh. The company has also recently introduced Wakau, a first-of-its-kind celebrity video blogging app.

CA Media Digital (India) is an operating business of CA Media LP, owned by The Chernin Group, and other investors and claims to be India's only organisation that manages the exclusive digital rights of India's top talents in the fields of films, sports, entertainment, and music.