IPG Mediabrands brings back the Great Indian Travel Festival

The Great Indian Travel Festival (GITF), the online travel fest organised by IPG Mediabrands and powered by Google, is back with its second edition which is scheduled to take place from March 15 to 31, 2016.

Talking about GITF-2, Amardeep Singh, CEO, IPG MAP, says, "The digital upheaval has ushered in new consumer behaviour when it comes to buying travel products and interacting with brands. The GITF is a fabulous platform for Indian consumers looking for good holiday destinations at affordable prices. This year, we have made it bigger and better with more partners and will offer a superior experience to travellers."

The 'Travel Consumer 2015' research report by the multinational professional services firm Deloitte states, "Travel has changed from a seller's to a buyer's market and it has never been more important for businesses to understand consumer needs and expectations." Going by the changing trends in the sector, the GITF has been conceptualised as an attempt to boost online holiday bookings in India.

IPG Mediabrands is the global media holding company of Interpublic, and a full-service media network. It claims to manage and invest $36 billion in global media on behalf of its clients, employ over 8,500 diverse marketing communications specialists worldwide, and operate businesses in more than 130 countries.

IPG Mediabrands India network enhances offerings and performances across a portfolio of agencies including UM, Initiative, BPN, ORION, and Lodestar, and its roster of specialty service agencies including Rapport, Magna Global, IPG MAP - Cadreon, Reprise Media, Ansible, Interactive Avenues, and IPG Media Lab.