HUL's Kanika Kalra joins Snapdeal as VP, marketing

Online marketplace Snapdeal has announced the appointment of Kanika Kalra as vice-president - marketing.

Kalra, who is a seasoned global marketing professional with a career spanning over 12 years, joins Snapdeal after her eight-year-stint as global brand director at Hindustan Unilever Limited, where she spearheaded key innovations in the skincare category. Besides, HUL, she has also worked for Pepsico, and GlaxoSmithKline Consumer Healthcare.

At Snapdeal, Kalra will focus on making the business more customer-centric, ensuring creativity and impact in all communications.

Welcoming Kalra, Rohit Bansal, co-founder, Snapdeal, says, "We are thrilled to welcome Kalra. She comes with vast and distinguished experience in brand marketing. As we look at defining more innovative solutions for our customers, I am sure she will add tremendous value and further fuel our growth."

Speaking about her appointment, Kalra says, "As e-commerce continues to revolutionise the Indian economy, I am confident that Snapdeal is poised to play an even bigger and more impactful role in the coming years. I am excited to be a part of Snapdeal's journey and to shepherd the company's growth as the country's most preferred retail brand."

Kalra holds a Post-Graduate degree in Marketing from IIM, Lucknow, and a Bachelor's degree in Mathematics from Delhi University.

Snapdeal claims to have 30 million plus products across 800 plus diverse categories from over 125,000 regional, national, and international brands and retailers. With millions of users and more than 300,000 sellers, Snapdeal is backed by several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, Foxconn, Alibaba, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, and Ratan Tata.