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Created by Dentsu Creative Impact, these digital films will be aired on TV soon.
India features as one of the countries with the highest rate of road accidents in the world. As part of its effort in creating awareness towards road safety, Maruti Suzuki has come out with its latest communications campaign -- a series of eight films that take on the challenge of positively impacting people's attitude towards road safety.
Talking about the films, Vinay Pant, associate vice-president, marketing, Maruti Suzuki India, says in a press release, "It's a hard-hitting campaign, rooted in on-road insights. Our desired impact would be that people are moved to think and reflect on their attitude. The intent is that every time people break a traffic rule out of apathy, they should be reminded of these films, and hopefully, have a change of heart and start making the roads safer."
Soumitra Karnik, national creative director, Dentsu Creative Impact, says in a press release, "We believe in developing strong campaigns using consumer insights as a base so that the message reaches the right segment. With the core insight of 'If we know it's wrong, why do we still do it?', our expectation is to touch base with each individual."
As the films get ready for a pan-India release this month, Maruti Suzuki hopes its effort can help make roads safer in India.