The Viacom18 app has partnered with IIFA to air the event this year.
Voot, an OTT (Over-The-Top) app by Viacom18, recently announced its partnership with IIFA (International Indian Film Academy) for the IIFA Awards 2016, an annual event where Bollywood actors, directors, producers, and singers are awarded for their work.
With IIFA Awards 2016 ready to take off later this month in Madrid (June 23-26, 2016), Voot is gearing up to bring together the young generation which gets its TV entertainment from internet connected devices.
He further adds, "With this association with IIFA, which already enjoys a massive fan following in India, we are further strengthening our Bollywood proposition. Viewers in India will now be able to stream IIFA Awards 2016, IIFA Rocks, and all related content on their mobile and computer screens on-demand, and this will be available exclusively on Voot."
Sabbas Joseph, director, Wizcraft International Entertainment, the communications and entertainment company which brings us the IIFA Awards, says in a press release, "IIFA is all about celebrating Indian cinema. It brings a grand cinematic experience to fans in India and across the world. Within a short span of time, Voot has forged its prominence in the digital entertainment world and we are delighted to partner with them for IIFA 2016."
Joseph further adds, "The partnership will not only magnify the IIFA experience for its Indian fans, with the content now being available on-demand across screens, but it will also increase IIFA's overall reach to a newer audience base that prefers to consume content primarily on their digital devices."