afaqs! news bureau

Virender Sehwag to feature in Viu's web series, 'ViruKeFunde'

The show is about the former cricketer's humorous take on tackling real life scenarios.

Vuclip a video on demand (VOD) service for emerging markets, recently announced the launch of 'VirukeFunde', a fifteen episode web series that will be streamed from today on Vuclip's OTT (over the top) platform Viu.

Former Indian cricketer Virender Sehwag will play the central character in the show and will be seen doling out advice to his group of friends on issues such as weight loss, managing stress, dodging telemarketers and the taxman as well as ways to win an argument with your better half and learning to cope with your mother-in-law's taunts among others.

Virender Sehwag to feature in Viu's web series, 'ViruKeFunde'

The show was conceptualized based on Vuclip's research insight that 60 per cent of India's digital audiences show the propensity to consume cricket focused comedy genre content which ties well with Sehwag's raw, earthy and 'in your face' humour which has made him a Twitter sensation with over 7.5 million followers.

The first five episodes of the show have been released today on Viu, with one new episode scheduled to be released every day for the next 10 days until December 2nd, 2016.

With a run time of about two minutes per episode, the show marks the advent of 'Micro Originals' - short form snackable video content aimed at entertaining the mobile audience 'on the go.'

Vishal Maheshwari, country head, Vuclip India, says in a press release, "Viu is a celebration of fandom and a video destination that knows its viewers' entertainment quotient. Much like our first original show 'What the Duck,' this series too will enable fans of Virender Sehwag to see him in his off-field personality which they have grown to like. 'ViruKeFunde' is an exciting addition to our catalogue of originals for our viewers."

Speaking on being part of the show, Virender Sehwag, says in a press release, "Life is all about keeping things simple. See the Ball, Hit the Ball! VirukeFunde is about sharing what I have learned in life and cricket with my real friends, making the experience all the more 'FUN.'I am delighted to partner with Viu which has given me a platform to engage with my fans through the digital medium. I hope the show will give you as much thrill as my batting did."