adidas appoints Isobar as its digital agency

The account will be handled by the agency's Gurgaon office.

Sportswear brand adidas has appointed Isobar India, the global full-service digital agency from the Dentsu Aegis Network, as its digital agency, confirm industry sources. The account was won post a multi-agency pitch. Isobar will be in charge of the brand's social media campaigns and the account size is pegged at Rs. 5 crore.

The account will be handled by the agency's Gurgaon office. Carat Media, the media agency from the stable of Dentsu Aegis Network currently handles the brand's media planning and buying business.