DigitalF5 appointed as Adlabs Imagica's social media agency; to lead its latest campaign 'Badi Interesting Jagah Hai'

Following a multi-agency pitch, the mandate to manage the digital content creation, social media marketing & online reputation of Adlabs Imagica was handed over to DigitalF5. As a part of the mandate DigitalF5 will manage social engagement for the brand's latest concept, 'Badi Interesting Jagah Hai', which seeks to underline that the destination offers a lot more than might meet the eye.

Barin Mukherjee co-founder & chief executive officer, DigitalF5 says in a media statement, "Adlabs Imagica intends to establish the perception that theme parks are much more than just rides, which typically is the interpretation in Indian consumers' minds. This is an interesting opportunity for us as an agency and we hope to be able to showcase our capabilities in helping the brand to educate the consumer about this truly amazing Indian destination."

Kapil Bagla, chief executive officer, Adlabs Entertainment adds, "We chose DigitalF5 because of the team's ability to see our brand's conversation with a trans-media approach. We are keen to work with DigitalF5 and continue establishing the Imagica narrative as a must-see destination for those looking for a unique and interesting experience."