Carrier Midea India assigns digital duties to Bottle Openers

Carrier Midea India has appointed Bottle Openers as its digital agency on record. According to the press release shared by the agency, the mandate covers overall digital and social strategy, media planning and buying. The account was earlier with DDB Mudra.

Speaking about the win, Sachin Kumar, founder and MD, Bottle Openers, says, "This is a great win for us as it strengthens our consumer durable portfolio. We hope we will be able to offer some unique digital solutions to Carrier Midea and contribute to business sales funnel through macro and micro marketing tactics."

Commenting on the partnership, Sanjay Mahajan - chief operating officer, Carrier Midea India, says, "We wanted an enthusiastic, innovative agency with a fresh perspective. After a multi-agency pitch, we felt Bottle Openers to be the right partner to collaborate with. We look forward to working with them and hope the agency will be able to bring alive our value proposition with clutter breaking campaigns."