Appointment for the watch manufacturer spans 32 international markets.
Isobar India, the digital agency from the stable of Dentsu Aegis Network, has been appointed as the global digital agency for Titan Company. As part of the new mandate, the agency will handle the brand's creative, social and media duties on the digital platform to strengthen its presence across 32 international markets. The account will be managed out of Isobar's Bangalore office.
The countries covered under the mandate for Titan's international business division include USA, Dubai, Bahrain, Kuwait, Malaysia, South Africa, Singapore, Thailand, Qatar, Vietnam and Bangladesh, to name a few.
Speaking on the appointment, Vijesh Rajan, business head, TCL - International Business, says in a press release, "In today's fast evolving, challenging times, consumer businesses like ours see an opportunity to enhance the impact of our marketing monies through the unlimited potential of digital. We are happy to partner with Isobar in this regard, since their global footprint in this specialist domain is a good fit with our growth aspirations in international markets."
Shamsuddin Jasani, managing director, Isobar India, says in a press release, "We are honoured to have been entrusted by Titan Company Limited, a renowned Indian brand, to help them expand their global presence. It is a tremendous responsibility and we are looking forward to working closely with our Isobar offices around the world to deliver transformational business results through the creative use of digital for Titan."