Prodigitz to handle Faber-Castell's digital mandate

Faber-Castell, a stationery products company, has assigned its digital mandate to Prodigitz, a Mumbai-based digital agency.

Nisha Sara Jose, category head, Faber-Castell India, says in a press note, "Faber-Castell has always believed in top quality and exclusive presentation of its products. As we're looking to further build our brand in the Indian market, we are keen on engaging with our technologically and digitally advanced audience, through a medium that they are most connected with. We are happy to work with the team at Prodigitz to bring our brand to life on digital in a way that will resonate with our target audience."

Speaking about the recent win, Khushboo Tulsiani, chief executive officer, Prodigitz, says, "We're excited to work with Faber-Castell, a company with a rich history and legacy that produces some of the most innovative, effective and socially responsible products. Our approach at Prodigitz has always been to first understand the business goals that drive the marketing objectives, evaluate it in it's entirety and then create a digital strategy that utilises the medium for its strengths to deliver results. There is a passionate team at Faber-Castell and we're really looking forward to this partnership with them."

Established in 1761, Faber-Castell started its operations in the Indian market in 1998.