As a part of the mandate, the agency will handle the digital and social media duties for the channel.
In a recent announcement, LIQVD ASIA has won the digital mandate for Living Foodz, a premium lifestyle channel. As a part of the mandate, the agency will handle the digital and social media duties for the channel.
Commenting on the appointment, Amit Nair, business head, Living Foodz, says in a press release, "Living Foodz is excited to partner with LIQVD ASIA for our digital mandate. They bring strong expertise, creativity and consumer insights in this space. Social media is a key consumer touch point for Living Foodz and we are certain that we will continue strengthening engagement with our audience through this partnership."
Arnab Mitra, managing director, LIQVD ASIA, says in a press release, "We are delighted by this win. This is a huge mandate for us. Essel Group is one of the most revered brands in the country and to be given the mandate to handle Living Foodz, which is a buzzing content platform from the group, is truly a significant achievement and speaks volumes of our talents and capabilities."