afaqs! news bureau

Draeger India appoints SocioSquares as digital agency

The account was won post a multi-agency pitch

In a recent announcement, SocioSquares has bagged the digital duties of Draeger India following a multi-agency pitch.

Draeger India appoints SocioSquares as digital agency

The mandate will include social media strategy, content marketing and creative strategy across platforms. With this win, SocioSquares has strengthened its portfolio in the B2B segment.

Commenting on the account win, Gaurav Mendiratta, CEO and founder, SocioSquares, says in a press release, “We are poised to enter exciting times as a digital partner for Draeger India Pvt. Ltd as the company is all set to execute on their focused strategy and growth plans for 2017-18. With the right mix of content, media channels and audience insights for the company, we plan to deliver the results with targeted storytelling, leading to measurable results for brand scores and sales. We will be reinforcing Draeger India's digital presence through the implementation of digital analytics and strategies in the online medical technology and safety technology space."

Milind Deshpande, country marketing manager, Draeger India, says in a press release, “We are happy to partner with SocioSquares as they are at par with us in understanding the long term vision for the brand and business. We really connected with the ideas, the enthusiasm, and the vibrant energy that the Sociosquares’ team brought to the table during the pitch process and we look forward to our partnership.”

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