afaqs! news bureau

Godrej & Boyce appoints Starcom Worldwide, Isobar as media partners

The business moves from incumbent Mindshare.

Godrej & Boyce (G&B) announced the appointment of Starcom Worldwide and Isobar India as their traditional and digital media agencies. The business moves from incumbent Mindshare after a comprehensive process that saw participation from eight other agencies.

Speaking of the appointment, Animesh Bhartiya, chief communications officer, Godrej & Boyce says, "G&B is going through an exciting phase. We are a diversified group with interests across 14 varied sectors. While on the one hand we collectively have to ensure each of our businesses are independently responding effectively to the needs of its customers and all other stakeholders, it is also imperative on the other, to understand how resources can best be optimized at a group level by leveraging combined efforts and spends.

He adds, "In a rapidly evolving media landscape, we also need new and innovative practices and approaches to connect meaningfully with a new generation of consumers. We believe Starcom and Isobar have the necessary skillsets and attitude to bring fresh thinking to an organisation as varied as ours. Our teams are enthusiastic about the new partnerships. We are thankful to each of the agencies for their participation."

Mallikarjun Das, group CEO, Starcom India adds, "It's a privilege to partner with Godrej & Boyce, one of India's leading corporate groups, with their diversified business interests. Starcom will put in the best of ideas, talent and resources for Godrej & Boyce and help them forge new and greater connections with consumers."

Commenting on the win, Shamsuddin Jasani, managing director, Isobar India says, "Godrej is one of the most prestigious brands in India. We are honoured and thrilled, that they have chosen us as their digital partners to help them in their digital transformation. We look forward to doing some great work together".

S Yesudas, managing director and co-founder, triggerbridge - the unagency adds, "Our objective was to ensure we help G&B bring the best agency partner on board. We congratulate Starcom Worldwide and Isobar for being chosen as the G&B media partners and we wish them the very best."

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