The Digital Street appoints Praveen Raj as Senior Creative Director

In a recent announcement, The Digital Street, a digital agency from the stable of The Social Street, has appointed Praveen Raj as senior creative director. He will work closely with Prasanth Mohanachandran, founding partner and CEO, The Digital Street.

Praveen Raj

Prasanth MohanachandranRaj comes with over 15 years of experience in trans-media advertising with a specialisation in digital innovation. His understanding and vision of the space will enhance the creative facets of the practice and forge new paths for its clients.

Before joining The Digital Street, Raj spent two years with Isobar heading the creative teams for the West and South regions. He has also had prior experience teaming up with Mohanachandran at Agency Digi where he worked on clients such as Axis Mutual Funds, HDFC Securities, and Enrich Salons & Academy. Raj has also spent four years with OgilvyOne Worldwide fronting businesses for several brands like Vodafone, Diageo, Disney, TATA AIG, and Emirates and thereafter with Hungry & Foolish where he was involved in the crafting of independent creative products and cross-media advertising projects for clients like Kamasutra and Lenovo.

Speaking on the new appointment, Mohanachandran says in a press release, "We are thrilled to have Praveen at the helm of our creative team. With his proven track record, he is right placed to lead the team to disrupt the digital world, one infectious idea at a time."

Commenting on his appointment, Raj, says in a press release, "I've known Prasanth for a long time and it's always a thrill working with him. I'm also looking forward to learning from Pratap Bose, Deepak Singh and the contagiously creative team at The Social Street. The team at The Digital Street is young, motivated and coming off of a series of big wins, so it's an electric atmosphere to be part of! The coming months should prove very interesting."