As a part of the mandate, the agency will manage the entire end-to-end digital strategy and planning for Sunburn.
SoCheers Infotech, a full-fledged marketing agency, has won digital creative duties for Sunburn festival 2017 - Asia's biggest Music Festival by PerceptLive to be held from December 28 to 31, 2017 in Lavale, Pune.
Speaking about the win, Mehul Gupta, co-founder and director at SoCheers, says in a press statement, "...We are pleased to have won this opportunity, to be their (Sunburn) official digital media and creative partners. Our aim is to bring the best out of the festival with our expertise which we have built over the years and look forward to creating successful digital campaigns for the brand that shall definitely result in a huge impact on the audience - definitely one to remember."
As a part of the mandate, SoCheers will manage the entire end-to-end digital strategy and planning for Sunburn with its main objective being to push ticket sales via associations as well as building third party collaborations. In order to deliver the best campaign results, SoCheers and Sunburn's team has already begun to work under one roof. The audience will see the campaigns across all social media platforms.
Commenting on the association, Karan Singh, CEO at Sunburn Global, Percept Live, says, "...Oxford Golf Resort will play the perfect destination host and offer the experience we envision for our fans. We're going in all guns blazing to make this year bigger than our previous editions including one of the best artist line ups which include 3 of the top 10 DJs in the world. SoCheers has proven to be a strong partner in our previous stints and we are confident that we'll make this big together."