Bangalore, Hyderabad and Powai are primary targets for Star India's video-on-demand platform.
Hotstar, Star India's video-on-demand platform's first campaign of 2018, has surprised many. Titled 'Dare or Stay There', the campaign is designed to connect with India's tech minds with an inspiring call to discard their current roles and join the streaming service to build the future of online video for the world.
"We are building one of the most exciting consumer internet companies in the world and we are the natural home for the best tech talent in the country. This campaign is an invitation to this talent to come and join us and build an exciting technology company that has the opportunity to re-invent the world of video," says, Ajit Mohan, CEO, Hotstar.
"We take pride in our BS-free culture, in personal ownership and in bias for action. We obsess over every detail of our 'product and user experience and we believe that small teams of the right people can do amazing things," adds Varun Narang, head of Product and Technology, Hotstar.
The campaign will target the top tech hubs and parks in the country with outdoor deployment across Bangalore, Hyderabad and Powai along with digital and social media legs. The campaign will run for 15 days, untill January 22, 2018.