afaqs! news bureau
Digital

Amazon partners with Saregama

Users will have access to the label’s catalog of 117,000 tracks on Amazon Prime Music.

Amazon has announced its partnership with Saregama to stream the label’s catalog of 117,000 tracks on Amazon Prime Music when the ad-free music streaming service launches in India. Prime members will soon be able to discover and listen to melodies on Amazon Prime Music from movies like Guide, Don, Kati Patang, Waqt, CID; contributions from legends like Lata Mangeshkar, Mohammad Rafi, Jagjit Singh, Ghulam Ali, M. S. Subbulakshmi, Asha Bhosle, R.D Burman, Kishore Kumar, and more artists.

Amazon partners with Saregama
Sahas Malhotra, director, Amazon Music, India, says in a press note, “We are excited to partner with Saregama to add classics over the decades in several Indian languages to boost our always expanding Indian and International catalogue. At launch, Amazon Prime Music listeners will enjoy hundreds of especially hand-curated playlists across their favorite eras, genres, and artists”.

Vikram Mehra, managing director, Saregama India, adds, “Music streaming has fast emerged as one of the foremost ways of consuming music in India. We are excited to partner with Amazon Prime Music, in bringing our extensive and rich catalogue of songs from our label to their platform, ensuring that we reach out to the fast-growing base of Prime members. We believe this digital experience would only enhance the level of popularity of our songs across a wide demographic of people in India”

Saregama is an Indian music label and a movie studio. With a catalogue size of more than 117,000 Tracks across 15000 albums, Saregama has a collections which ranges from songs, ghazals, regional classics, Hindustani, Carnatic and devotional music. It has a repertoire across Hindi and regional languages such as Bengali, Tamil, Telugu, among others.