afaqs! news bureau

Fountainhead launches Texperiential Labs

India's first experiential technology-focused innovation centre has been introduced by Fountainhead Digital MKTG.

Fountainhead Digital MKTG, the digital and experiential innovation division of Fountainhead MKTG, a Dentsu Aegis Network agency, has launched 'The Texperiential Labs' - India's first Experiential Technology-focused innovation centre.

Fountainhead launches Texperiential Labs
Gadgets at the lab. Image sourced from the agency

The Texperiential Labs feature the latest technologies across virtual, augmented and mixed reality, robotics, multi-platform user experience design, web and mobile technology experiences, social experiential applications, internet of things, and experiential analytics.

The labs will be located in Fountainhead MKTG's facilities and be headed by Balesh Bhatt, vice president - Technology. It will also be a space for collaborative development and will be opened for the academic and student communities in the future.

Fountainhead launches Texperiential Labs

Thapas Joseph

Fountainhead launches Texperiential Labs

Brian Tellis

Commenting on the launch, Thapas Joseph, president, Fountainhead Digital MKTG, says, "The Texperiential Labs is a result of years of capability development across different technology domains. Our team has built a strong in-house skill-set in being able to deliver complete technology-driven brand experiences from strategy to shipping with a focus on bringing the best practices of both the creative and technology industries together. The Texperiential Labs will be a space for our clients to come and experience first-hand, the pivotal role that various technologies can play in their brand experience strategy."

Brian Tellis, co-founder and group CEO, Fountainhead MKTG, adds, "The consumer is demanding deeper, more accessible and more engaging relationships and a very large aspect of this engagement is driven through digital communication. Given consumers' heightened awareness of what's happening around the world, they also increasingly demand more immersive experiences. For effectiveness in engagement, it's essential to know your consumer as well as you possibly can, hence, data and its various derivatives are huge facilitators."

According to the press release shared by the agency, the labs will have a unique, cutting-edge ambassador - Pepper, the humanoid robot from Softbank Robotics. With very fluid mobility coupled with advanced cloud-based artificial intelligence, Pepper evolves with you and your needs - customising experiences, conducting interactive demonstrations, connecting with your CRM or sales tools and so much more. Fountainhead Digital MKTG is contributing to Pepper's development through multiple creative applications, customising them for complete customer delight. With emotions at the heart of the robot, it will be soon be seen as a primary element at retail outlets, hospitality, financial services, brand experiences, corporate engagement events and many other customer experience touchpoints.

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