Chimp&z Inc. to handle Playgard Condoms digital mandate

Alkem Healthcare's Playgard Condoms has appointed Chimp&z Inc. as its digital marketing partner to handle the digital mandate of the brand. The account will be handled from the agency’s Mumbai office.

According to the press note, the agency will help the company in positioning the brand (Playgard Condoms) as quirky and innovative and spread awareness about brand’s central theme of foreplay and its unique feature (Super Dotted condoms).

Speaking on the appointment, Lavinn Rajpal, co-founder, Chimp&z Inc, says, “We are excited to have the opportunity of partnering with Playgard. It’s good to know that they have entrusted us with their digital mandate and we look forward to delivering some quality work. As a company, we have always believed that any business problem can be tackled effectively with the power of creativity and we see a lot of scope for doing some interesting work on a brand like Playgard.”

Tejprakash Mishra, general manager, sales and marketing, Alkem Healthcare, adds, “We were extremely impressed with Chimp&z Inc’s thought process and also, their expertise when it came to executing creative ideas. We’re glad to have them on board and look forward to having a successful partnership and doing some great work on digital platforms with them.”

Previously, the agency has worked with a variety of clients like Tata Sky, Delhi Daredevils, Romedy Now, DHL India, Parachute Advansed, Pepsi, Cadbury, Vistaprint, Godrej and Hamdard.