afaqs! news bureau

ITW Blitz launches digital content division

Prachi N Thadhani appointed as business head - content.

ITW Blitz, the talent management arm of ITW Playworx Media and Entertainment, has announced the launch of its digital content division, which will focus on creating premium content in the entertainment and media domain. ITW Blitz has appointed Prachi N Thadhani to lead the new vertical.

According to the press release received by afaqs!, the new digital content division will collaborate with leading filmmakers and content creators to conceptualise and produce content in the form of web series, short films, special features, etc. and cater to the burgeoning demand across leading OTT and digital platforms thereby accelerating its strategy to increase the volume of premium content.

ITW Blitz launches digital content division
Prachi Thadhani

Speaking about her new role, Thadhani, business head - content, ITW Blitz, says, “ITW Blitz as an entity has great vision to take entertainment to a whole new level. I am excited to take up this role and look forward to work with them as I embark on this exciting journey.”

With a career spanning over a decade, Thadani, has worked with some of the biggest names of the industry such as Nadiadwala Grandsons Entertainment, Vijeyata Films, White Feather Films, etc. to name a few. She will lead the conception of new creative projects and will also be responsible for forging partnerships for producing web series and new content.

Commenting on the launch of digital content division and appointment, Neeraj Bahl, chief executive officer, ITW Blitz, says, “We firmly believe in the age-old saying that “Content is King” and with the formation of the new vertical it gives us a great chance to further explore the content space. With someone like Prachi at the helm who holds an enormous amount of experience across various forms of entertainment, I am delighted to welcome her on board as part of our growing team at ITW Blitz.”

Sidharth Ghosh, CEO, ITW Playworx, adds, “Indian entertainment, media and communication industry is witnessing new dynamics with evolving consumption patterns on platforms like OTT and Digital. New age content has opened a whole new set of opportunities for brands and marketers to connect with their audience in a very engaging and cost-effective manner. We welcome Prachi to the ITW Blitz family and very confident that with her experience and connect, we will be able to scale new heights.”

Bhairav Shanth, co-founder, ITW Consulting, says, “We have some really exciting plans for 2018 and our aim has always been to have better visibility and engagement value for our clients. With addition of our content creation division, we will make it easier for brands to reach and engage with audiences across digital platforms, to help achieve their business goals.”

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