Parth Nagar joins KRDS India as its country manager

KRDS, a social and mobile agency, has appointed Parth Nagar as the country manager for KRDS India. Previously, he was working with Digital L&K Saatchi & Saatchi as an account director.

Preetham Venkky, director, KRDS Asia, says in a press note, “We are quite excited to have Parth join the team and head our efforts in India. He brings with him a diverse expertise which will enable us to establish a rapid growth in our strategic and creative offerings. We love his independent agency spirit, which I’m certain will help grow the team as we move forward into 2018.”

Nagar, who will be based in Mumbai will be the business head for existing accounts, new business development and expanding KRDS’s footprint in India. The agency currently has over 80 employees in the country, and has brands such as IMAX, ICICI Lombard, Facebook, UTI, Lifecell, Ministry of Ayush etc. among its Indian clients. Nagar has a little over 10 years of experience and has been an entrepreneur in tech and e-commerce sectors, business head for an ad-tech start-up and marketing and business consultant to various businesses.

Headquartered in Singapore, KRDS now has eight offices across Asia-Singapore, Mumbai, NCR, Bengaluru, Chennai, Hong Kong, Dubai and Shanghai. The company started its India chapter in 2011.