Iyer's responsibilities at Firstpost include managing the revenue and brand solution strategy of all brands.
In a recent development, Firstpost has brought Anurag Iyer on board as the head of revenue and strategy. Iyer's responsibilities will include managing the revenue and brand solution strategy for all brands including Firstpost.com, Tech2, Firstpost studios and Faking News.
Iyer began his professional journey over a decade ago and has since worked with some of the biggest brands in the industry to build scalable IPs and oversee content creation across digital and other mediums.
Commenting on the appointment, Azim Lalani, business head says, "With the ever-evolving digital domain and our evolving strategy, we wanted our Revenue and Strategy team to be led by someone who has a firm grip on the pulse of new age media. Anurag Iyer, in all respects, is the person to helm the division. With his experience and in-depth understanding of the domain as well as the audience, he will guide the division towards newer milestones and higher benchmarks. We welcome Anurag to the Firstpost family and wish him the very best in his new role."
Anurag Iyer, Firstpost's new head of revenue and strategy shares, "The internet is not just a service anymore, it's a launchpad of innovation. Digital media in India is at its peak and more people are realising the power of content marketing. I am really excited to be a part of Firstpost - a brand which, in the last six years, has established itself as one of the top, most read news sites in India. In the times to come, apart from touching the lives of opinionated individuals, we wish to appeal to varied age groups starting as young as 15 and going right up to 45, which will only be possible by distributing a variety of content in various formats."