Merkle Sokrati launches Merkle Innovation Cloud in India

In a recent announcement, Merkle, a global data-driven performance-marketing agency from the house of Dentsu Aegis Network, has launched Merkle Innovation Cloud (MIC) 2.0 that is powered by Adobe Experience Cloud technology.

MIC 2.0 is a solution that integrates people-based data and intelligence with leading marketing cloud technologies to drive personalized customer experiences. It leverages capabilities that are powered by Adobe Sensei, Adobe’s artificial intelligence (AI) and machine learning framework, including Smart Tags for automatic understanding of images and content in Adobe Experience Manager, anomaly detection in Adobe Analytics Cloud, and automated, real-time personalisation in Adobe Target.

MIC 2.0 builds a powerful digital foundation. It allows testable real-time use cases that closely represent the ‘ideal’ current and future-state environments needed to create personalised and meaningful brand interactions. MIC 2.0 reveals proof of concepts in a lab environment. This allows companies to see the prototype results of their customised integration model even before making full investment and deployment of resources. This, in turn, eliminates the risk of any form of uncertainty and change.

Commenting on the partnership, Santosh Gannavarapu, chief growth officer at Merkle Sokrati said, “As an Adobe Global Alliance Solution Partner, Merkle enables brands to turn their Adobe Experience Cloud investments into precisely tailored customer experiences.”

To demonstrate the work of Merkle’s MIC 2.0, the agency has decided to sponsor the 2018 Adobe Symposium, taking place in Mumbai on April 26.

Santosh adds, “Please join us at the Merkle Sokrati booth at the Adobe Symposium, where we will be showcasing MIC 2.0 demos live. The demo will provide attendees with a customised Adobe Symposium experience, including recommendations on the sessions to attend, where to eat, and the event activities based on their personal profile.”