The 120 Media announces senior-level promotions

The 120 Media Collective, a digital agency, has just announced senior-level promotions within the organisation. Kaizad Pardiwalla, president - Jack in the Box (JITB) Worldwide, has been elevated to president and chief operating officer. In addition to leading the content and group's agency business, Pardiwalla will oversee its integrated digital video content offering, as well as the scaling up of its content marketing platforms and client base.

Kaizad Pardiwalla

Rishi Sen

Praveen Nair

Roopak Saluja

Pardiwalla has 24 years of experience in the advertising industry and has been with The Leo Burnett Group, where he ran Orchard India, Lowe Lintas, Grey and Ogilvy. Pardiwalla headed Ogilvy One nationally.

Rishi Sen, previously associate director - Integrated Operations, has been promoted to chief of staff, The 120 Media Collective. Apart from leading traffic and internal operations, his new role entails working closely with Rupak Saluja (founder) and Pardiwalla to manage growth and innovation, strategic partnerships and corporate communications. Rishi has nearly 11 years of experience in media, events and advertising and has been at The 120 Media Collective for four years.

Praveen Nair has also been elevated from associate creative director to creative director, Jack in the Box (JITB) Worldwide, the social media arm of The 120 Media Collective. Prior to JITB, Nair helmed the creative teams at Isobar and Grey Digital. Through his career, he has worked on multiple award-winning campaigns with brands like Bournvita, Volkswagen and Tata Motors to name a few. He will now lead JITB's copy and social media teams, driving excellence across to all clients.

Speaking on the appointments, Roopak Saluja, founder and chief executive officer, The 120 Media Collective, says "As The 120 Media Collective moves into its next phase of growth, where creating content for business impact is our holy grail, it is imperative to allocate responsibility and build accountability across the group. Kaizad has been an exemplary partner to me and has led JITB to new heights since he came on board in 2016. Rishi and Praveen have proven their ability to inspire teams and get stuff done allowing us to deliver the level of output that has come to be expected of us over time. This year has already been one of great momentum for 120MC, with new client acquisitions across financial services, healthcare and our traditional stronghold, FMCG. We have set lofty goals for ourselves for 2020 and these developments will take us a few steps closer to achieving them."