The agency will be responsible for end-to-end digital and social media solutions for the brand.
Baaash Digital, the digital communication and social content division of Creativeland Asia Group, has won the digital marketing and social media mandate of Pepsodent.
Highly placed sources close to the development have confirmed the news to afaqs!.
As part of the mandate, Baaash Digital will create deeply engaging digital and social experiences to drive unprecedented engagement with Pepsodent's audience online. With a keen focus on innovative and insight driven campaigns, the agency will drive forward the brand's vision and create high impact conversations across the digital and social ecosystem.
Speaking about the win Ankush Sohoni, chief operating officer - Baaash Digital, says, "... We are excited to partner with the Pepsodent team in India and look forward to creating some memorable campaigns for the brand."
Commenting on the association, Swati Sharma, senior brand manager - Pepsodent India says, "We are delighted to have Baaash as our digital creative partner and look forward to doing some great work on the brand together."