Brooke Bond Red label 6-Pack Band launches a new song - 'Dimaag Ke Taale Tod Na'.
Brooke Bond Red Label Tea and Y-Films, the youth films wing of Yash Raj Films, have once again partnered up to launch a new track. And this time Tiger Shroff joins the bandwagon.
Titled 'Dimaag Ke Taale Tod Na', the song is a thumping Bhangra-pop track that's sung by the band along with Mika Singh. Kumaar has penned down the lyrics while Shameer Tandon has composed the music.
Like previous editions, 'Dimaag Ke Taale Tod Na' urges people to open their minds against bias and prejudice and accept everyone, irrespective of their differences.
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The music video, featuring Tiger Shroff, is inspired by a real-life incident involving a differently-abled person who was bullied. It's an experience that, unfortunately, most people with special needs and their parents experience at some stage in their lives. The video is directed by Y-Films' Sakshi Gurnani and the project is conceived and produced by Ashish Patil, head of Y-Films and curated by Shameer Tandon.
Speaking about the campaign, Amin Lakhani, president - client leadership, Mindshare, says in a company statement, "The six rockstars of Brooke Bond Red Label 6-Pack Band 2.0 are ready to melt hearts once again with this new song. Changing a mindset is a steady and gradual process and with this number, we strive to get closer to doing just that. Having a personality like Tiger Shroff on board, embracing, motivating and loving these kids with sheer genuineness, is just what we needed to drive our message even more strongly. We're really excited about this one."
Patil adds to that, "It's amazing to see a young icon like Tiger (Shroff) come on board with us, not just to make movies or music but to make meaning. Together we're really hoping to open up a few minds and hearts along the way to make this world a more 'isspeshal' place."
The Brooke Bond Red Label 6-Pack Bandmates are Ananya Halarnkar, Anjali Ramesh, Maitreya Matale, Paarth Padhye, Prerna Agarwal, and Rishaan Patil.
Sharing his thoughts on joining the campaign, Tiger says, "Children are our future and it was so inspiring to get to know and perform with the 6-Pack Band. I love how each one of them takes each day as it comes with a smile. I think all of us can learn how to be more patient, understanding and accepting of all our differences and make this world a more inclusive place. I'm grateful to have been part of this for it has certainly taught me to value life a little more!"