With the association, Mivi plans to propel the brand's digital and social media initiatives.
Indian electronic gadgets brand Mivi, announced YouTube personality Bhuvan Bam, as its brand ambassador. Bam will appear in a series of digital marketing campaigns for the brand. Through this partnership, Mivi aims to embrace a wide audience of young fans and consolidate its brand positioning in India.
Announcing the association, Midhula Devabhaktuni, chief marketing officer and co-founder, Mivi says, “We are thrilled to sign Bhuvan Bam as the brand ambassador and take the brand’s consumer connect to a new level. Bhuvan is a credible influencer amongst the new age millennials and this partnership will propel our mission of serving billions in the country by offering best-in-class mobile accessories and gadgets at value-plus price point”.
Commenting on his association with Mivi, Bhuvan Bam says, “I am delighted to be associated with Mivi and be a part of the company’s journey. As a brand ambassador, it gives me an opportunity to drive the company’s consumer-first approach. Considering my viewers are all Gen Z and are always on the go, Mivi’s technology, reliability & cost will suffice their needs. I’m looking forward to this partnership to grow leaps and bounds together.”
In the next few months, Mivi plans to propel the brand's digital and social media initiatives.