Madison won the business following a multi-agency pitch and will handle the mandate for both search and social media.
Madison Digital, part of media agency Madison World, has been appointed the digital Agency-on-Record for tea brand, Marvel Tea in Delhi. Madison won the business following a multi-agency pitch and will handle the mandate for both search and social media.
Speaking on a the association, Nitin Jain, director (operations), Marvel Group, says “The appreciation of our products and services has always been a stimulus to keep innovating and moving forward by providing best of quality and value for money to our buyers. We are in an exciting phase right now where we would like to keep our customers informed on every step in the brand. We are confident that the collaboration with Madison Media would help the brand grow to the next level in the digital space”.
Vishal Chinchankar, chief digital officer, Madison Media says, “Marvel Tea is one of the top brands in beverage category and we are absolutely thrilled that Marvel Tea has chosen us to be their digital partner. With our team expertise and capabilities in CPG category, we hope to do exciting and innovative work that will help Marvel Tea strengthen its brand and business in the coming years".
Madison Media Digital also handles digital mandates for brands including Indiabulls, Tata Chemicals, Godrej Properties, Asian Paints, Pidilite, among others.