Social Kinnect will be responsible for driving overall social media requirements for the brand.
Digital marketing agency, Social Kinnect has added Youva, a stationery brand from the house of Navneet Education to its portfolio. The Youva range of products includes notebooks, drawing books and pencils among other stationery items.
Social Kinnect will be responsible for driving overall social media requirements for the brand. The agency will take charge of creative strategy and execution, social media management, creative development, website development, and influencer marketing for Youva.
Commenting on the new account win, Rohan Mehta, CEO - Social Kinnect, says, "We are excited to have Youva on board. We will use our expertise in creating compelling campaigns for youth to help Youva reach the right audience."
Shailendra Gala, director - Stationery Division, Navneet Education, says "Youva has always believed in keeping up with the times and being relevant for consumers. Social Kinnect, with their expertise, will partner with us to sustain an engaging conversation with the youth. We are delighted with the association and look forward to an enriching and fruitful year ahead."