Madison wins Marico; shows off with billboards in Mumbai

The account was won post multi-agency pitch.

Madison Media has just announced that it has won the Marico Media AOR in a competitive multi-agency pitch. Madison Media will be responsible for all media including Digital and will handle the account from April 1, 2019.

Marico has been with Madison Media for 14 years from 2003. Last year, in a pitch supervised by ATK, Madison Media had lost the account. This year the account went again on pitch.

Says Mr. Vikram Sakhuja, Partner & Group CEO Madison Media & OOH, “We are absolutely delighted to win back the prestigious Marico account. We are confident that we will be their true business partner and substantially contribute to their growth story. We are happy that Marico evaluated our cutting edge Digital expertise and found us as the right fit”.

ALSO READ: Rs 500 crore Marico biz moves out of Madison

Koshy George, Chief Marketing Officer, Marico Limited commented, “We look forward to this partnership with Madison Media. The agency brings in an expert team whose creative ideas and approach resonate with our ethos. It is critical to have a team combining creativity, expertise and execution excellence in today’s fragmented media landscape to drive value.”